Culture of One - colour logo.
AboutServicesWhy This WorksArticles
Book an Alignment Call
Featured Articles

Start Here

A short path through the ideas that matter most.

Shane and city background
Leadership
3 min read

Universal Diversity: A Framework for Purpose-Driven, Integrated Leadership in Allied Health

Universal Diversity™ is a practical framework for integrated leadership in allied health—uniting equity, safety, and connection to keep patients at the centre of care.
Read more
Shane with a welcoming smile, inside a physiotherapy clinic
Transformation
3 Min Read

Physio Business Coaching: No More Cookie Cutter Solutions

How to know you're getting the best from your coach
Read more
Shane against a brick wall inviting you to join his community
Purpose-Driven Practices
3 Min Read

Join The Purpose-Driven Movement

The one place to start if you're building a clinic that lasts. Includes links to core content, videos, the People community, and how to work directly with Shane.
Read more
All Insights

All Insights

Discover the latest expert advice and strategies on leadership, operations, and growth. Our fresh perspectives offer actionable tips to help your clinic thrive and stay competitive.

Click on a single category button or click multiple categories buttons to filter the articles below.
Clear Filters
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Leadership

Universal Diversity: A Framework for Purpose-Driven, Integrated Leadership in Allied Health

A purpose-driven leadership framework for modern healthcare. Universal Diversity™ helps allied-health leaders build equitable, safe, and integrated teams.
Shane Gunaratnam
Oct 17, 2025
•
3 min read
Price

Physio Pricing: Why $261/hour Changes Everything

Independent analysis commissioned by the APA identifies $261/hour as the sustainable rate for physiotherapy in Australia — reshaping how clinics set fees, pay staff, and plan for the future.
Shane Gunaratnam
Oct 10, 2025
•
3 min read
Profits

How to Attract Private Patients to Your Physio Practice

Learn how to attract private patients to your physio clinic using niche positioning, smarter marketing, and sustainable business strategy.
Shane Gunaratnam
Oct 7, 2025
•
3 min read
AI tools and strategies

Automating Clinics with Pogozo | Practice Management & AI

Discover how Pogozo simplifies practice management with automation and AI. From automated invoicing to client tags and future AI receptionists, learn how to cut admin and simplify PMS.
Shane Gunaratnam
Sep 9, 2025
•
3 min read
Founder Interviews

From Physio to Founder: Alex Forde on Practice Management Software & Clinic Automation

Physio-founder Alex Forde turned 12 disconnected systems into Pogozo — a clinician-built practice management software for allied-health clinics. Learn how clinic automation reduces admin, lifts profit, and improves patient + provider UX. Register for the webinar or join the People Community.
Shane Gunaratnam
Sep 1, 2025
•
3 Min Read
AI tools and strategies

Practice Management Software Migration Checklist

Switching practice management software? Learn the steps, pitfalls, and leadership strategies to migrate smoothly without disrupting your clinic.
Shane Gunaratnam
Aug 21, 2025
•
3 min read
Leadership

Internal Alignment & Career Anchors | Quantum Leadership – Culture of One

How worldview, motivation and org design connect. Watch the Internal Alignment video, then use the 8 Career Anchors to map growth paths. Apply for Quantum Leadership.
Shane Gunaratnam
Aug 11, 2025
•
3 Min Read
AI tools and strategies

AI in Physiotherapy Is Inevitable — Here's How Smart Clinic Owners Will Win

AI is coming for low-value consults. Learn how clinic owners can adapt, double down on human-first care, and stay ahead.
Shane Gunaratnam
Jul 21, 2025
•
3 min read
AI tools and strategies

Cliniscribe AI for Physiotherapy with Barry Nguyen

Cliniscribe is the AI tool designed for musculoskeletal physios. Built by Barry Nguyen, it’s helping clinics automate notes, improve mentoring, and reduce burnout.
Shane Gunaratnam
Jul 13, 2025
•
3 min read
NDIS Series

NDIS Business Survival Strategy 2025

The media says up to 50% of providers will quit the NDIS. But the real story is about survival through systems. This article shows exactly how mid-sized NDIS businesses ($2–5M) can use billing strategy and operational clarity to thrive in 2025 — not just survive.
Shane Gunaratnam
Jul 7, 2025
•
3 min read
Transformation

How To Build a 20% Profit Practice

How To Build a 20% Profit Practice The strategic breakdown of why most clinics bleed margin — and what to do to build a sustainable, profitable business in FY26 and beyond.
Shane Gunaratnam
Jun 26, 2025
•
3 min read
NDIS Series

NDIS Cuts 2025: How Physios Can Build Resilience

Facing the latest NDIS fee cuts? Here's Shane Gunaratnam's no-nonsense take on why private paying patients matter, what unit economics looks like in practice, and how to shift your business model sustainably.
Shane Gunaratnam
Jun 15, 2025
•
3 min read
Purpose-Driven Practices

Join The Purpose-Driven Movement

A high-trust intro to Shane Gunaratnam's world: pricing strategy, leadership systems, and how to build a sustainable health business in 2025 and beyond.
Shane Gunaratnam
Jun 9, 2025
•
3 Min Read
FWC Changes

New Financial Year Prices 2025-26

The Fair Work wage rise isn’t a one-off. In the new financial year, raise your rates with a pricing strategy designed for sticky inflation.
Shane Gunaratnam
Jun 8, 2025
•
3 min read
Leadership

Why Physio Owners Burn Out — And How We Fix It

Physio clinic owners aren't burning out from work. They're burning out from doing it alone. Here's why community is your strongest growth lever — and what we're building to change the game.
Shane Gunaratnam
Jun 6, 2025
•
4 min read
Founder Interviews

Purpose-Driven Leadership: Suzanne Rath from Trauma to Empowerment

After a serious cycling accident, Suzanne Rath rebuilt her life—and her business—by leading with purpose. Here's how her recovery became the blueprint for a clinic that cares differently.
Shane Gunaratnam
Jun 2, 2025
•
4 min read
FWC Changes

New Graduate Physio Salaries

New graduate physio salaries are set to exceed $90K in 2025. Learn how to hire top grads, support them well, and adapt your pricing model to stay profitable.
Shane Gunaratnam
May 27, 2025
•
4 min read
Founder Interviews

Why Most Physio Businesses Fail

What causes physio practices to stall or fail? In this interview, Shane shares hard truths about gross margins, differentiation, and what it takes to run a sustainable business in 2025.
Shane Gunaratnam
May 16, 2025
•
3 min read
FWC Changes

Fair Work Commission Changes: Raise Wages, Starves Clinics

The Fair Work Commission’s new reforms will raise physiotherapy wages — but without funding increases, practice owners are facing a dangerous squeeze.
Shane Gunaratnam
Apr 28, 2025
•
3 min read
Founder Interviews

Scaling A Physiotherapists Impact with Errol Lim (BJC Health)

Learn how Errol Lim began scaling his physiotherapists impact beyond one-to-one care, creating sustainable community-led models through a digital platform offering workshops and online support groups.
Shane Gunaratnam
Jan 3, 2025
•
3 min read
Medicare Reform

Decentralise Medicare: A Brighter Health Future

The final piece in our Medicare Reform series lays out the structure, strategy, and cultural shift required to decentralise Medicare — and bring access into the 21st century.
Shane Gunaratnam
Apr 24, 2025
•
3 min read
Medicare Reform

Digital Medicare Wallet: A Revolution In Health

The Digital Medicare Wallet proposes a decentralised, patient-led model of healthcare access. It builds on what already exists (Better Access, CDM, GP Care Plans) and redistributes those funds into a flexible, accessible format.
Shane Gunaratnam
Apr 23, 2025
•
5 min read
Medicare Reform

General Practitioner: The Protected Class

In Part 2 of our Medicare Reform series, we expose how GP protectionism is holding Australia’s health system back — and who’s paying the price.
Shane Gunaratnam
Apr 22, 2025
•
3 min read
Medicare Reform

Medicare Reform - Beyond The Sick Note Economy

We still require GP signatures to access care — even when they’re not the ones providing it. This article calls for a post-gatekeeping health system.
Shane Gunaratnam
Apr 21, 2025
•
3 min read
Recruitment and Retention

Staff Retention Starts with Psychological Safety

Stop the churn. Discover why real staff retention in physiotherapy clinics starts with trust, not unicorn hires.
Shane Gunaratnam
Apr 10, 2025
•
3 min read
Recruitment and Retention

Attracting and Retaining Quality Staff

What clinic owners actually do to attract and retain top staff. No fluff. Just people-first hiring strategies that work.
Shane Gunaratnam
Apr 4, 2025
•
4 min read
Recruitment and Retention

Recruitment Strategy: Sick of Staff Shortages?

Learn how smart clinic owners are rethinking Recruitment with marketing-led strategies, proactive systems, and culture-driven hiring.
Shane Gunaratnam
Mar 26, 2025
•
5 min read
Transformation

How To Raise Your Prices In 2025

Shane shares real-world examples, including his own journey from underpricing at $57 per consult to scaling his practice while doubling prices in a competitive market. You’ll hear insights from clinic owners who have successfully raised their rates, introduced tiered pricing structures, and positioned their services at the top end of the market.
Shane Gunaratnam
Mar 16, 2025
•
2 Min Read
Founder Interviews

Jordan Gauder From Gen Physio: Scaling an 8-Figure Allied Health Business

Jordan Gauder from Gen Physio Is Interviewed by Founder Shane Gunaratnam They talk about entrepreneurship, scaling an 8-figure health business and the NDIS price freeze. Plus some good Sri Lankan banter from two busy dads who are hopeless at cricket!
Shane Gunaratnam
Mar 16, 2025
•
4 min read
Transformation

Physio Business Coaching: No More Cookie Cutter Solutions

No fluff. No wasted time. Just real strategy to transform your business.
Shane Gunaratnam
Feb 25, 2025
•
3 Min Read
NDIS Series

Sustainability: The Foundation for NDIS Reform

The final segment in our 5 part series on the NDIS. We summarise systemic failures discussed and leave recommendations for the future of the National Disability and Insurance Scheme.
Shane Gunaratnam
Dec 30, 2024
•
4 min read
NDIS Series

The NDIS: Bureaucracy, Big Business, and Moneypots

This is part 4 of our 5 part series on the National Disability and Insurance Scheme. We discuss the issues with large honeypots of money, who this has attracted to the sector and how this is being misused.
Shane Gunaratnam
Dec 29, 2024
•
3 min read
NDIS Series

Barbell Strategy for NDIS Physiotherapy: Aligning Expertise with Efficiency

This is part 3 of our 5 part series where we delve into systemic issues within the National Disability and Insurance Scheme (NDIS). In this article we discuss a barbell philosophy of care based on the work of Nassim Taleb.
Shane Gunaratnam
Dec 28, 2024
•
6 min read
NDIS Series

The Systemic Shortcomings of the NDIS Care Model

This is part 2 in our 5 part series on the National Disability Insurance Scheme (NDIS). Here we discuss misidirection of budgest and resources and the distinct lack of high quality clinical expertise in the sector.
Shane Gunaratnam
Dec 27, 2024
•
5 min read
NDIS Series

Introducing Absolute Power within the NDIS

This is part 1 of a 5 part series delving into the pressing issues within the National Disability Insurance Scheme (NDIS) as we close out 2024. This article delves into the inefficiencies, unethical practices, and misguided policies that have compromised the system’s integrity and effectiveness. Drawing parallels with Taylor Swift's "Cruel Summer," we illustrate how profit-driven motives have overshadowed participant care, echoing the unbalanced dynamics of a fleeting relationship. Join us in this detailed exploration for a critical look at what's needed to enact meaningful reform and celebrate the ethical providers championing quality care. Read on to engage with actionable insights and join the conversation on reshaping the future of the NDIS.
Shane Gunaratnam
Dec 26, 2024
•
3 min read
Purpose-Driven Practices

Empowering Diversity and Retaining Gen Z: The Future of Purpose-Driven Physiotherapy Practices

In this video, Shane Guna explores the challenges of integrating Gen Z professionals into physiotherapy clinics, focusing on staff retention, diversity, and empowering young therapists. Drawing from Frederic Laloux’s Teal model, Shane outlines how decentralised leadership and evolving workplace cultures are essential for future growth.
Shane Gunaratnam
Oct 25, 2024
•
5 min read
Transformation

Teal Evolution: Becoming a Purpose-Driven Practice

Explore how Frederic Laloux’s Teal organisational model offers a pathway for clinic owners to build sustainable, purpose-driven practices. This article dives into the principles of wholeness, self-management, and evolutionary purpose, showing how the shift from traditional hierarchies can empower teams, align values, and unlock resilient growth.
Shane Gunaratnam
Oct 25, 2024
•
5 min read
Leadership

Purpose-Driven Practices with Culture of One

Discover how Culture of One empowers physiotherapy clinic owners to build sustainable practices by aligning individual authenticity, team collaboration, and an evolving collective purpose. Drawing on the Teal framework, this article explores how empowered diversity, resilience through innovation, and evolutionary alignment can drive long-term success.
Shane Gunaratnam
Oct 24, 2024
•
4 min read
Culture of One - revesed, white logo.
Join the CO1 Insider List

Leadership, strategy, and systems thinking for founders.

Thank you! You have successfully subscribed.
Oops! Something went wrong. Please try again.
Contact Information
Office:
03 9969 2984
Email:
shane@cultureofone.com.au
Culture of One
Home
(back to top)
About  UsArticles
Services
Acknowledgement of Country
Aboriginal flag.Torres Strait Island flag.
Culture of One acknowledges Traditional Owners of Country throughout Australia and recognises the continuing connection to lands, waters and communities. We pay our respect to Aboriginal and Torres Strait Islander cultures; and to Elders past and present.
© 2026 Culture of One. All rights reserved.
Privacy PolicyTerms and Conditions