Culture of One · Hubs

Hubs: everything we have published, one question at a time

A hub puts the figures, the tools and every article we have published on one question in one place, with sources and dates shown. Start with the hub that matches the decision in front of you.

Culture of One · Last updated 6 November 2026

The hubs

Current focus

New patients

Six ways a clinic gets new patients into the diary: Google Ads, walk-by and signage, word of mouth, search and AI search, referrers, and sponsorships. Four are aimed at next week's diary and two build demand that takes longer.

  • The six methods, and what each one is for
  • Our articles and videos on the methods
  • The free guide: 6 Ways to Get New Patients Into Your Diary

Open the New patients hub

Health Professionals Award (MA000027)

One table for every dated change to the award's classification structure and minimum rates: the July wage increase, the 1 October 2026 reclassification of health professionals, and the staged increases running to 2030. Split by stream, so a question about a clinician and a question about front-desk staff each get their own answer.

  • Key dates, 2026 to 2030, in one table
  • The calculators and the Support Services level and rate finder
  • Every article on the Fair Work Commission changes

Open the Health Professionals Award (MA000027) hub

New graduate cost

One graduate per award pathway, followed from February 2027 to mid-2030 in wages and super, for physiotherapy, exercise physiology, occupational therapy, speech pathology, osteopathy and chiropractic, with the hour each profession can bill.

  • Wages and super by profession, 2027 to 2030
  • Two calculators to run it on your own fee and hours
  • Every article on hiring and paying a graduate

Open the New graduate cost hub

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