MEDIA & APPEARANCES

Where Culture of One shows up.

Conference sessions, podcast conversations and industry consultation on the economics of running an allied health clinic — pricing, wages, retention and the structures underneath them.

Speaking

2026 · PHYSIO & PRIVATE PRACTICE SYMPOSIUM

Stop Undercharging

Why most clinics price from what the practice down the road charges rather than from what an hour of clinical time costs to deliver — and what changes when that inverts.

2025 · AOPA CONGRESS

Beyond Silos – An Integrated Approach to Leadership in Allied Health

Invited session for the Australian Orthotic Prosthetic Association on leading across disciplines in multi-service allied health organisations.

2024 · APA FOCUS24, PERTH

How to integrate gen Z into your private practice

By 2030 generation Z is expected to make up close to half the physiotherapy workforce. What that shift asks of private practice owners in structure, supervision and expectation-setting.

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2024 · APA FOCUS24, PERTH

Empowering diversity: the remarkable new world of generation Z

An evidence-based business case for diversity, equity and inclusion in clinical teams — and what it does to profitability and workplace competitiveness.

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Podcasts

2025 · THE BUSINESS OF ALLIED HEALTH PODCAST, MD HEALTH

Why most allied health businesses fail (and how to avoid it)

On demand versus ambition as the reason to start a practice, why “unfair advantage” is the box most clinic owners leave blank, and how gross margin exposes what a team actually costs.

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2024 · PRACTICEOLOGY, 7 QUESTIONS IN 7 MINUTES

How to Find and Keep Great Team Members

A short-format conversation on recruitment and retention in private practice — what makes a clinic worth staying at, and why the hiring problem is usually a structure problem.

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Webinars & panels

2025 · CULTURE OF ONE

AI & The Future of Physiotherapy, with Barry Nguyen

A conversation on where AI genuinely changes clinical and administrative work in physiotherapy, and where it is being oversold.

2024 · THE SECOND VISIT

Unlock Higher Profits

An industry session on the levers that actually move clinic profitability — pricing, utilisation and the cost of delivery — rather than the ones that get the most attention.

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Publications & consultation

2025 · AUSTRALIAN PHYSIOTHERAPY ASSOCIATION / NOUS GROUP

Hourly rate for the provision of physiotherapy services

Independent economic modelling commissioned by the APA, published September 2025, setting an appropriate hourly rate for physiotherapy in Australia at $261 with loading for experience, titling and specialisation. Culture of One was consulted during the sector engagement behind it.

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2025 · AUSTRALIAN PHYSIOTHERAPY ASSOCIATION

Next Generation Whitepaper

Featured insight and industry lead contributor on what the generational shift in the physiotherapy workforce asks of private practice owners.

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Speaking enquiries

Culture of One presents on clinic economics, pricing, wages and workforce retention for associations, conferences and private groups.

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