Scaling A Physiotherapists Impact with Errol Lim (BJC Health)

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When you think about scaling a physiotherapy practice, you might picture bigger clinics, more staff, and busier rosters.
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But for Errol Lim, scaling meant something different: finding ways to extend care beyond four clinic walls — and empowering patients to lead their own recovery journeys.

Since co-founding BJC Health in 2002, Errol’s career has evolved from sports fields and sideline injuries to the intricate world of chronic musculoskeletal care.

What’s stayed constant is his belief in innovation — and a commitment to solving big problems for patients who need more than just an appointment slot.

From Rugby Fields to Rheumatology

Errol’s early career was steeped in the adrenaline of sports physiotherapy.

For the first decade after graduating, he worked on rugby sidelines, travelling with national university teams, and chasing peak athletic performance.

It wasn’t until business and family ties intervened that he found himself in a very different niche: chronic disease management.

Merging his physiotherapy practice with his brother's rheumatology business, Errol built a multidisciplinary model that became BJC Health — a space where complex, long-term conditions could be managed holistically.

And with it, a new challenge emerged: how do you support people whose recovery spans years, not weeks?

Building Digital Community During Crisis

When COVID-19 struck, BJC Health's operations were upended almost overnight.

Sixty group exercise classes per week disappeared. Vulnerable patients were suddenly isolated. Movement dropped; pain levels soared.

Rather than retreat, Errol’s team leaned in.

They pivoted quickly to online platforms, offering free Facebook Lives and Zoom sessions to keep patients moving and connected.

Out of necessity, they innovated: introducing online patient education workshops, live virtual exercise classes, and gated access communities to create safer, moderated spaces for patient interaction.

“We realised it wasn’t just about exercise — it was reassurance”

Many patients needed more than prescriptions. They needed education, regular positive feedback, and above all, a community who understood their struggles.

Soon, their webinars began attracting 150+ attendees. Patients weren’t just engaging — they were supporting each other.

"Often we didn’t even need to answer the questions," Errol laughed. "The other patients would answer in the chat — and usually, they were spot on."

This patient-to-patient connection wasn’t an accident. It was a sign that the model was working: building resilient communities where knowledge and encouragement flowed naturally, without always needing a practitioner at the centre.

Why Scaling Care is the Future of Physiotherapy

In chronic disease management, six rebated physio sessions per year barely scratch the surface - hence the need for Medicare Reform.

As Errol described, traditional models often leave patients under-supported between appointments — and vulnerable to the physical and emotional spirals that long-term conditions bring.

By building a digital ecosystem — live workshops, Q&A sessions, ongoing patient support groups — BJC Health has changed the game.

Instead of abandoning patients between consults, they now create multiple touchpoints:

• Educational reassurance
• Peer-led advice and encouragement
• Practitioner access for nuanced questions

This isn’t about replacing hands-on care. It’s about enhancing it.

As Errol said:

"When you do see them face-to-face, everything you do is enhanced. Because they already feel seen, heard, and reassured."

And while the digital program isn’t yet fully monetised, its real value is clear:

• Improved patient outcomes
• Stronger community loyalty
• Reduced clinician burnout
• Increased business resilience

Starting Small: Lessons for Other Clinics

Errol is quick to point out that none of this required huge upfront investment at the start.

Their first step?

An SMS with a Zoom link.

A simple invitation to a free, live session.

From there, the platform grew naturally — informed by patient needs, tested in real-time, and continuously refined to reduce barriers to entry (cutting clicks, simplifying logins, clarifying messaging tone).

For clinic owners wondering how to start building something similar, Errol’s advice is straightforward:

• Start with one small step — even a Zoom link and a topic your patients care about.
• Focus on reassurance and community — not just education.
• Refine your communication tone — making it warm, accessible, and patient-first.

The true innovation isn't technology. It's mindset: moving beyond the 1:1 appointment model and recognising that impact can be scaled — ethically, sustainably, and powerfully.

Final Thoughts

Errol Lim and BJC Health are living proof that when physiotherapists think beyond the consult room, they can build ecosystems that change lives.

In a world where chronic disease is rising and access to care remains uneven, it's not just an opportunity — it's a responsibility.

Scaling a physiotherapist’s impact starts by asking a simple question:

"How can we keep helping our patients — even when they’re not in the room with us?"

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Full Transcript below:

Shane Guna (00:00)
my guest today is Errol Lim. Errol is from BJC Health and it's a real honor for me to be here. He's been around physiotherapists since graduating in 1998. So he's got 27 years.

of experiences of physio and he started BJC health in 2002. the reason I got Errol here is because last year at focus 24, he really presented something that resonated with me, which is around scaling the impact of a physiotherapist beyond the consult room. And I thought today we could have a bit of a deep dive into Errol's entrepreneurial journey, as well as what that looks like. What does it look like to scale the impact of a physiotherapist? So.

Welcome, Errol. Thanks for joining us.

Errol Lim (00:40)
No, thank you. And thanks, Shane.

Shane Guna (00:42)
Errol, would you mind telling us a little bit about your journey and what led you to, starting BJC Health?

Errol Lim (00:47)
Okay, yeah, to be honest, I never envisaged doing what I do now. Maybe working in a multi-D style practice, yes, but in rheumatology and chronic musculoskeletal, that would not have been what I imagined myself doing at this point in time. I always wanted to be a sports physio, and actually for the first 10 years of my career, that was my focus.

Despite going to business in 2002, I was still on the sporting field on weekends, local rugby teams, and then luckily enough managed to get a few gigs traveling with Australia at World University Games type comps. And then because of business, and it just so happened that my co-founder is my older brother and he's a rheumatologist. And when we both started businesses,

Shane Guna (01:28)
Yeah, nice.

Yep. Yep.

Errol Lim (01:39)
then decided to merge our businesses because it just made sense and rheumatology and physiotherapy go well together. And that's how I found myself in the chronic musculoskeletal space. To be honest, I knew nothing about rheumatology.

Shane Guna (01:52)
Yeah.

Errol Lim (01:54)
And so that took me a while to appreciate. And I think, yeah, rheumatology, unfortunately, isn't particularly sexy. And people

kind of think like you're just treating old people, but these diseases kind of affect everyone from zero to 100 years old. And

Shane Guna (02:11)
Yeah, yeah.

Yeah.

Errol Lim (02:13)
Yeah, so that's how I landed in this space.

Shane Guna (02:16)
Yeah.

what does a day to day look like at BJC?

Errol Lim (02:20)
patients unfortunately with significant pain, fatigue, symptoms, stiffness, and unfortunately some for decades long. And then eventually someone asked the right questions, be it a GP or otherwise, and then they've made their way towards that tool clinic. So the main port of entry through us is definitely through our medical specialists.

Shane Guna (02:29)
Mm-hmm.

Errol Lim (02:44)
And then if they need further care, then they will go to the physios and exercise physiologists and so forth within our centers. Of course, the physio practice itself has been around for 20 plus years. So the clinical side of that or the practice side of the physiotherapy business still generates its own patients, but the main flow is still mainly through our doctors.

Shane Guna (02:51)
Mm-hmm. Mm-hmm.

Yeah, yeah. And it makes sense. mean, that's where they're going to be coming through, but then there's a hell of a lot of work for you guys to do on the frontline as the allied health team, isn't it?

Errol Lim (03:15)
Yes, I think it can be a lot more. I think the difficulty still is you see the doctor, they've got Medicare rebates, no problem. And you may see a doctor, what, four to six times in a 12 month period, and they can stabilize you and they can get you on the right meds in that time. And they've done a great job. And we know that the patient's not 100%. That's why they need to transition to allied health.

Shane Guna (03:24)
Mm-hmm.

Yeah.

Yes.

Errol Lim (03:42)
to do

the rehab because they've had pain and disease for so many years. The problem is seeing a physio or an exercise physiologist six times in a 12-month period, more often they're not, isn't enough to get a patient back to where they were. And the lack of rebates, both Medicare and health insurance-wise, then makes it harder to retain that patient over and over again,

Shane Guna (03:56)
Exactly.

Errol Lim (04:07)
So in the end, only a small percentage of the community who have the right funds can pay for the treatments they deserve. Yeah.

Shane Guna (04:17)
Yeah. Access to care is extremely

limited in chronic disease because unless it's third party funded, people are going to have to self-manage and self-managing for physio means, you know, income earners. And when you've got a chronic disease, it's hard to be out in the workforce building a huge salary because you've got something else that you're dealing with.

Errol Lim (04:25)
Absolutely.

Yeah, that's right. And

so you're in this spiral. Yeah, absolutely.

Shane Guna (04:39)
Yeah. Yeah.

and that sort of brings us to the, the next topic, I suppose, which, which is what you've built at BJC over the last few years in, in that, transition period after COVID. And maybe it's worth talking about, a little bit what happened at the start of COVID with your, with your practice, obviously a fairly vulnerable population of people, who wouldn't have had access to care. How did you guys go about that?

Errol Lim (05:02)
Yeah, how it started was we were running, so with our EP team, we were running 60 group exercise sessions a week. That came to a screaming halt. So it basically went from 60 to zero overnight because of the regulations that came to play during the pandemic. And so we then needed to figure out how do we like connect with our patients or at least

get them to move. Yeah. So as you know, everyone's 10,000 steps went down to three or 4,000 steps because everyone was working from home. And so everyone's aches and pains worsened. And that was definitely going to be the case for a lot of our patients. So then we just like, you know, we started doing things like Facebook live. Then Zoom was big. So we just got people to jump on a Zoom session and we were just then providing stuff for free. And

Shane Guna (05:30)
Yep.

Yep.

Mm-hmm. Mm-hmm.

Errol Lim (05:54)
Then we realized, we thought of, to COVID, we thought, we're gonna hold more patient education days in-house, but we'll bring wine, we'll put on some cheese, and we'll just have these education events. And it was gonna be after the clinic finishes, it was gonna be nighttime. And then we thought, well, you know, everyone's on Zoom. We were gonna do this anyway, let's just see. And-

Shane Guna (06:19)
Yeah. Yeah.

Errol Lim (06:21)
For many of our patients, the fear of catching COVID obviously was an issue on top of the diseases that they had. But worse, what was even worse was should I have the vaccine or not? And then all these different vaccines and definitely the vaccines affected people's disease, like at times made it much worse. So people needed or wanted assurance or education around it.

Shane Guna (06:26)
Yes.

Mmm.

Yes, yep. Yep.

Errol Lim (06:48)
So then we put on these Zoom events and more, like 150 people turn up to a Zoom event and we thought, okay, this is kind of like cool. And then we decided we better gate it. So that's why we then gated these live Zoom events or workshops, whatever you wanna call it, on a website. So we then just build a website, yeah, with a login and then we put the Zoom link there, yeah.

Shane Guna (06:57)
Wow. Yeah.

Yep. Just so, just so Hamish Blake didn't turn up. Yeah.

Errol Lim (07:17)
And then we were running, then we decided those exercise classes that were free, we actually, you know what, we're providing a service here. We're gonna try to do guided online exercise. So we then bought TV screens that were massive. And so our facilitators could see every single person on the screen. And so we started doing live guided classes on it as well. So then we had an offering.

Shane Guna (07:33)
Mm-hmm.

Yeah, cool. Cool.

Errol Lim (07:43)
We had an education offering and an exercise class offering. Yeah, and that's how it started.

Shane Guna (07:47)
Yeah, I love how you,

I love the way this entrepreneurial brain ticks over. And I'm sure there's more to it than just putting up a zoom and having 150 people join, but it's pretty cool. The momentum you had so early with, with what you were doing.

Errol Lim (07:59)
Yeah, yeah. Yeah.

a lot of what we do is still free. Like we haven't figured out how to fully monetize it. Like we spent a lot of dollars putting this together. We're just trying to figure out where to take it now. Yeah.

Shane Guna (08:05)
Yeah.

Yeah. Yeah.

When I, when I looked at what you presented, I thought, you know, this guy's built a basically an ecosystem for his clients. In addition to the full service offering that you have, within BJC health with the, with the medical side and the MDT side in person, you've got this backend, um, for your patients and within a niche, I just thought that's incredibly powerful. whether or not that's

part of a direct revenue stream or whether it's just an additional thing that gives you more authority validation and nurturing of your, your key clientele. think it's something everyone can, can have a think about, considering how they can do that. But what have you guys started to do to scale the impact of a physio?

Errol Lim (08:56)
it's a definite value add to our own clients, right? Like it's literally, it's education. It's very much focused around reassurance. Yeah, especially after getting a diagnosis of a particular disease. Even if it is osteoarthritis, you've got bad osteoarthritis of the knee.

Shane Guna (09:02)
Yeah.

Errol Lim (09:20)
Yes, it looks worse on scans, but actually, you know what? There's still a lot you can do. And like anything else in terms of positive feedback, many patients need to hear it over and over again because they tend to focus on the negative things that they've heard either from clinicians or media or whatever else they're coming across. So what we found is if people are interested, and we know education empowers.

Shane Guna (09:31)
Yeah.

Yep. Yep.

Mm-hmm.

Errol Lim (09:48)
So people understand their disease more, understand their joints, understand their body more, they can take control and maybe do the right things from a lifestyle behavior perspective. But that often requires persistent interaction and engagement. So if we gave people a platform where, so how we bring most people to the platform is that we, every fortnight we have these, we call them lifestyle workshops or workshops.

Shane Guna (10:04)
Yes.

Errol Lim (10:16)
So there's a series of different topics at 8 p.m. on a Wednesday, which is very late actually. But people, that's when we found that people will turn up because that's after dinner potentially or maybe with dinner and you can watch something and we make it 45 minutes. sometimes it creeps over to 60 minutes, but it's basically 45 minutes, which is the chunk. And then from there, we've got physios.

Shane Guna (10:23)
Yeah, that's real life.

Errol Lim (10:44)
and a couple of other allied health practitioners who then run so-called Zoom workshops throughout the week, half hour workshops. Typically, there's topics aligned to that, but it's really easy Q &A. So it might be, how do you exercise even though you still have knee osteoarthritis? Then you log in, there might be a bit of a spiel from the physio, and then people just ask questions. And what we...

Shane Guna (10:50)
Mm-hmm.

Errol Lim (11:11)
realized and we didn't this is not what we envisaged at all, but what we realized is when people ask questions either they wrote right in a chat often it's other patients answer it and answer it fairly well and sometimes we have to moderate it but often you don't have to moderate it and actually is the patient helping the patient and that works on so many multiple levels as you can imagine

Shane Guna (11:25)
Yeah.

Yeah, because you've.

Yeah, you've got a niche cohort with lived experience, you know.

Errol Lim (11:39)
Absolutely.

And so from there, what we launched six months ago was a specific patient support group for rheumatoid arthritis. And now that's facilitated by a patient advocate, not a clinician.

Shane Guna (11:55)
Yeah. Yes.

Errol Lim (11:57)
so we keep continuing running those two weekly live events. Then we have the workshops throughout the week, including our dietitian. And that just seems to give people an avenue if they want to be able to ask questions and to be reassured. Because they're asking the same questions over and over again. Yeah.

Shane Guna (12:15)
Yeah, it sounds

like, sounds like in, know, in, in the physical sense, this is what like, you know, your local library does with people where they'll put on a workshop here and there's an opportunity for people to gather and it's really building community. And you've just taken that into a digital sense and you've built, a full digital community for your members.

Errol Lim (12:27)
Yes.

Yes, I think what

would be lovely would be, say you're treating a patient normally, you know, a lot of the time, most of it's the comms, right? Let's be honest. Most of it is the comms initially to get the diagnosis right and make sure you set it correctly. And then the prognosis, which is the hardest bit of what we do as physios, to then be able to reassure the patient that they are gonna be better.

Shane Guna (12:54)
Mm-hmm.

Errol Lim (13:02)
Often you need multiple touch points, right? Unless you're just so good at communicating and the patient loves you straight off the bat, right? But let's be honest, that's not everyone. So you need multiple touch points and positive touch points. And so I think being able to scale any practitioner's voice with their group of patients or their patient cohort through a medium such as

Shane Guna (13:13)
Yeah, yeah.

Errol Lim (13:31)
telehealth or zoom or whatever it might be, can then just get patients better very simply. And then when you do see them face to face, what you do is enhance automatically. Yeah, and that's it. And I know there's no funding for that currently, but that should eventually make sense, right?

Shane Guna (13:38)
Mmm.

Yeah, there's a lot of things in the health space that make sense that don't have funding.

Errol Lim (13:56)
Yeah, absolutely. Like a patient should be able

to just like, I've got tennis elbow, or they should be able to ask a question like that and have a reply, not save up that question for a week or two weeks or three weeks, because then they just ruminate. And those ruminations, unfortunately, as we know, worsen pain and worsen symptoms. Yeah, absolutely. So it's a reassurance tool for me. And it's a community tool.

Shane Guna (14:12)
Yeah.

Yeah, it undermines the whole process that we're trying to deliver.

Hmm.

Errol Lim (14:26)
Yeah, patients helping patients. And if we can streamline that more and more and get guidelines around that and figure out how that should work, then it should be a product that or a service that can last for a long time.

Shane Guna (14:28)
Yeah, that's cool.

how do your practitioners find like the balance between answering questions online and, providing workshops and things as opposed to doing it in the clinic, you know, one-on-ones.

Errol Lim (14:48)
Yeah, think they

all are now used to it and in fact like it. they see what impact they have and how many people are so appreciative. that's probably what drives us to continue

Shane Guna (14:53)
Mm-hmm.

Mm-hmm.

Errol Lim (15:07)
the comments, the positive feedback, the emails that we receive post an event and say, thank you so much, I can't believe you guys still do this" or can't believe that you're providing this without charge." And thank you so much for supporting us" right? That's just regular. And we share that feedback around. And then the clinicians are buoyed by that. And we try not to be too onerous on the clinicians.

Shane Guna (15:09)
Yeah. Yeah.

Yeah.

Yeah.

Errol Lim (15:31)
we have a like a rotation or we even ask people externally to speak if they're a KOL (Key Opinion Leader) on that particular topic, then we get them to speak on it. Yeah.

Shane Guna (15:39)
Yeah. Yeah. Yeah. It makes a lot

of there's a bit of a missing ingredient I find with a lot of physios and health professionals in private practice, the nature of it inevitably there's a transaction occurring, whether it's through a third party service or whether it's a cash paying payment. And I find a lot of physios, especially the young generation wants to give back. want to serve the community as a whole. And they are all cognizant of the fact that not everyone has the privilege.

of getting access. So I always see that as something that really fills one bucket for our therapists that's otherwise not being filled in the day to day churn of private practice.

Errol Lim (16:16)
Yes, I agree. And I think already physios do what we do, right? They just do it in shorter form on a different, bigger global platform or platforms. And I'm sure their followers or the people they engage with are already asking them questions on the side in messages. And that already helps their practice.

Shane Guna (16:23)
Yeah.

Yeah, yeah.

Yeah, exactly. what do you say? So for people outside your niche, can you say this type of model applying in say, a sports physio clinic where they deal with ACL patients and they've got a huge population of ACL injuries and having, having lectures about, know, this is what it's going to be like after your operation. because it's this, an ACL op is not a, you're fixed today, give it a couple of weeks and you're back to running. It's quite a.

Errol Lim (16:52)
Absolutely.

Shane Guna (17:03)
an emotional roller coaster for patients.

Errol Lim (17:05)
Yeah,

absolutely. And of course, return to sport, right? Even though they're back, you know they're not quite 100%. It might take an entire season after they're back and they'll have questions and they'll have a lack of confidence. And so, absolutely. I think there's so many settings, Shane, and yes, that's one setting. And then think about all the other...

Shane Guna (17:09)
Yeah.

Errol Lim (17:30)
chronic diseases, like it'll work with women's health. It's the same. Yeah. People lose so much confidence and self-efficacy when they just had to deal with stuff for such a long time. And

Shane Guna (17:32)
Yeah. Yep.

Yeah, yeah.

Errol Lim (17:49)
And if someone's willing to just like listen and answer their questions, that can add so much. we forget that it nearly can be as simple as that. Yeah, we always wanting to do something, but often it's you don't need to. Right. And I already told you, like these are patients helping patients. You've just created a forum to allow that to happen.

Shane Guna (18:12)
Yeah, exactly. You've got it.

Errol Lim (18:17)
and maybe you've given some guidelines and rules or you've been able to moderate it. You're just the moderator.

Shane Guna (18:20)
Yeah. Yeah.

Yeah. As opposed to a Facebook group where it's just, you know, things can just get out of hand very quickly. And, ⁓ yeah, you've got full control over that ecosystem. it's also pointing to, something that we all kind of know as practitioners that, that probably, the way we get trained to kind of be there for patients in that acute phase and try and build them up and let them, let them go.

Errol Lim (18:25)
Yeah. Yeah. Absolutely. Yeah.

Shane Guna (18:45)
after six weeks of therapy obviously in chronic disease populations, that's, that just doesn't make much sense at all. But even with, know, I don't look at chronic low back pain, any different to a chronic disease because the prognosis is no different to a chronic disease. The prognosis is not good for someone who's, who's got, you know, third time occurrence of back pain And I do wonder whether it's time for us to start pivoting towards.

long-term interventional care. And some of the stuff you're talking about, that positive feedback, it's all well and good to give someone positive feedback when they're on the uphill coming out of their injury. And they're seeing that, but when they go back down into those, bust periods or when they have those flare ups, you know, we, need a mechanism in place to, make sure that they realize that you're still, you're still on this continuum of the journey. and, and my fear for.

the way we deliver even in musculoskeletal is we're abandoning patients too early in that journey. And we're letting them fail and just hoping that they're going to come back in. And that's one of the reasons we get this cycle of people going, I've been to the physio, maybe I'll try the chiro next time. Maybe I'll try the spinal specialist.

Errol Lim (19:42)
Yes.

Yep, absolutely. And then there's a value proposition, right? When they're not in so much pain, you've asked them to come back. They're going, well, I'm paying the same amount, but I'm not in so much pain. And this person's just speaking to me. It's just education. And I don't see the value in that. Yeah, absolutely. So it's like, how can we package it all up?

Shane Guna (19:59)
Hmm.

Yeah.

Yeah, exactly. Yeah.

Yeah, this is an incredible thing. I think it sort of blows my mind the scale. You can take this to through through niches because I see that more and more in physiotherapy practices. can't realistically just put, put a sign up that says physio anymore. Like you have to be a little bit more specialized in, one area or another, because there's a physio over there. There's one over there. There's one behind you as well. and I think these kind of internal services, digital communities is one of the next big evolutions.

for progressive businesses. You guys have had heaps of lead time in this and thank you so much for sharing that information. If someone wants to start, this is a hard question, sorry, but if someone wants to start something like this, because I know it has a fair front-end cost for the sort of system you set up, which is a very professional bespoke system for your practice. If someone wanted to start it, what advice would you have for them to create a digital community or?

to have patient education available.

Errol Lim (21:15)
Yeah, great question. I've said this before, start how we started. Send someone a Zoom link on email, on SMS and go, we're running this session. Join us. And that's literally, that's how we started. And I don't see anything wrong with that. And choose whatever platform suits you or is the platform of choice for a cohort of your customer base or patient base.

Just stick to that or try a couple of platforms. You never know, right? Could be YouTube Live, know, whatever people might be on. Make it really easy. we, so Shane, yeah, make it really easy is the point. Make it like a couple of clicks, they're in, they're watching you. Yeah, that's right. When we first built the platform, it was like eight clicks. We knew that that's terrible.

Shane Guna (21:45)
Yeah.

Low friction, yeah.

no, this is-

Errol Lim (22:01)
So we just had

to get it down to a couple of clicks and that was it, you're in.

Shane Guna (22:05)
This is one of my obsessions as a digital business owner. I'm like, they're trying to reduce steps and friction along this process. It's, it's so easy in theory and it's so hard in practice because every click matters, every opportunity for them to just, just have the page open and then something distracts them and they're off again.

Errol Lim (22:15)
Yeah.

That's right. Yeah. So I think it as easy as an SMS link.

Shane Guna (22:30)
Yeah. So we get, we get an SMS link, we get a zoom live. We've got a topic that we know speaks to our patient population. for physios, like if we think about the conversations we're just having over and over and over again, these are the things that, that our patients really want to hear the questions that are coming from those.

Errol Lim (22:48)
One other tip, if practices that have more, maybe a marketing arm or people enjoy the marketing bit is we realized we worked hard on the tone of the messaging in the emails. And that was more the rest of the team, not myself, but trying to figure out that tone, getting the right title on the email, all those sorts of things matter.

Shane Guna (23:00)
Yeah.

Yeah.

Errol Lim (23:16)
And once you figure out that tone, then maybe the open rates in your emails can be much better and your click-through rate then is much better. Yeah.

Shane Guna (23:20)
Yeah. Yeah. Yeah. Because you inevitably,

you've got to understand your niche. You've got to understand what their questions are. What's going to appeal to them at that first line when they read it is, you know, like how are you going to exercise when you're in pain? Speaks to, speaks to that population.

Errol Lim (23:35)
Yes. Yeah. So

I think those two things, if you can get those two things, then you're off and running. To be honest, you don't really need a platform.

Shane Guna (23:41)
Yeah.

Yeah, that's what I thought. That's what I thought as well. I think it's quite, quite an easy entry, entry point to at least get an idea of where your markets are and whether there's interest amongst your key demographics. And I think it's one of the forgotten things that most people have email lists of 5,000 people who've been coming to their practice for, for years. And it's one of the most underutilized resources. We all think we just need to go to Google and start marketing to

Errol Lim (23:47)
Yeah.

Yes.

Shane Guna (24:09)
new people. We've got these huge lists of former clients who still see us as an authority because we've already helped them with their pain once.

Errol Lim (24:16)
Yeah,

Shane Guna (24:18)
Nice one, mate. Well, thank you so much for your time today. I really appreciate the conversation. I love how open you were about the journey of BJC health. I'm keeping a close eye on you because I'm really interested in where this

it's such a valuable service for the community that you guys serve. And I can only say it getting bigger and bigger from here.

Errol Lim (24:37)
Cheers Shane. Thanks, happy to share. Thanks for the opportunity to tell my story.

Outro

Thanks for watching my interview with Errol Lim just now. You can learn more about Errol at bjchealth.com.au. And if you're interested in learning about culture of one and what we do, strongly suggest you jump on our circle platform, speaking of platforms, where you can get access to all of our latest videos and our webinars that have been run recently. And the link will be in the show notes below. Hope to see you in the next video. Cheers.

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