Culture of One

Build a Clinic That Actually Works.
For You, Your Team, and the Future of Allied Health.

Culture of One - Outlined logo

Most clinics are held together with overwork, underpricing, and outdated thinking.
I help founders redesign their business with clear economics, strong leadership, and systems that scale.

An image of Shane talking with a client.
The Problem

Running a clinic shouldn’t feel like you’re carrying the entire industry on your back.
Yet most owners are drowning in:

Broken pricing structures
Chaotic team dynamics
Inefficient systems
Constant recruitment churn
Weak leadership rhythms
No time to think, only to react
A health industry that’s changing faster than their business can adapt

Services

The Four Ways We Work Together

Drive your clinic's growth with our tailored coaching, leadership development, and culture enhancement services. At Culture of One, each solution is designed to boost profitability, build high-performing teams, and streamline operations—ensuring long-lasting impact.

People Community

Private Leadership Community

For founders with a team who want stronger culture, clearer expectations, and a leadership system that actually works.
Monthly masterclasses, leadership frameworks, and a community of high-standard owners.

Perfect for: Clinics $500k–$2M with growing teams.

Profits Coaching

Operating System for Clinics

Build the fundamentals properly: pricing, P&L clarity, recruitment, service mix, delivery systems, marketing rhythm, retention, and financial structure.
A complete business model for clinics still doing the groundwork.

Perfect for: Emerging clinics or founders stepping out of clinical practice.

Private Advisory

One-To-One Strategic Partnership

A 12-month advisory container for clinic founders navigating real complexity — leadership load, systems, pricing, and decisions that no longer have simple answers.
Built for clarity, structure, and long-term performance.
Perfect for: Established clinics $1M–$5M+ wanting executive-level guidance and decision discipline.

Quantum Leadership

Leadership Skills to Build Elite Culture

Leadership is the bottleneck in 90% of clinics.
Quantum Leadership integrates Teal principles, systems thinking, complexity science, and real-world team dynamics to help founders build high-trust, high-performance environments.

Perfect for: Multi-site practices ready to level up their leadership teams and clinic culture.

WHY THIS WORKS

Most business coaching treats clinics like small businesses.

I treat them like complex systems.

Private practice isn’t linear.
It’s messy, relational, emergent, human, economic, clinical, cultural, and political.

To fix a clinic, you must understand:
- how pricing shapes behaviour
- how culture evolveshow incentives drive performance
- how teams respond to uncertainty
- how systems collapse under complexity
- how industry structures distort clinic economics

I don’t give templates.
I give founders the clarity and operating principles to build something that lasts.

The ARCHITECT Behind Culture of One

I’m not here to teach you textbook business.
I’m here to help you build the clinic you were always capable of.

I’ve been a physiotherapist for 17 years, owned and sold clinics, built multiple businesses, and advised founders across Australia.
Along the way, I realised most clinics don’t fail because founders are weak.

They fail because the system is broken.

Culture of One exists to help clinic owners:
• build sustainably
• lead courageously
• price ethically
• design systems that scale
• and reclaim their time, identity, and purpose

The next decade of allied health will reward the clinics who lead, innovate, and evolve.
I’m here to help you become one of them.

17+ Years in the Industry: Deep clinical + business experience. Real-world insight. Strategies based on lived practice, not theory.

Leadership Systems: I help founders build leadership rhythms, team culture, and systems that create trust, clarity, and performance.

Sustainable Clinic Design: I don’t push grind culture. I help you build a clinic that works without consuming your entire life.

Applied Systems Thinking: Teal principles, complexity science, organisational psychology — translated into simplicity and action for clinic leaders..

Clarity, Courage, and Commercial Reality: No Bullsh*t.  Just honest conversations, strategic thinking, and practical pathways to growth.

Portrait of Shane Guna - Business Coach at Culture of One.

Trusted by clinic owners across Australia who want more than survival.

Multi-site leaders, maturing teams, high-performance founders, and the next generation of owners building sustainable, purpose-driven practices.

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Closeup image of a client of Culture of One.

"Shane’s course was a game-changer. It gave me the exact tools I needed to sharpen my business and streamline operations. The structure was clear, the insights were practical, and I walked away with strategies I wouldn’t have figured out on my own. Even with my crazy schedule, I made time for it because I knew it was valuable – and it definitely was."

Jonathan Sandler
Director & Principal Physiotherapist
​Unbreakable Physiotherapy

Shane has a way of cutting through the noise and giving you exactly what you need to move forward in your business. I’ve done other coaching programs, but this one stood out for its practical application and depth. The combination of strategy, structure, and real-world experience made it invaluable.

Nim Dahanayake
Croydon Sports Injury & Spinal Clinic
Practice Principal

"I would absolutely recommend Shane as a coach – he has the ability to gently hold space and tailor the content to match the people in the room. He listens for what is needed and what might be missing and adapts his knowledge to ensure his offerings are relevant."

Renee Walker
Practice Manager
Focus Physio Co.

“I’ve done many business courses before, but this one was incredibly helpful. The short, concise modules were perfect for fitting into a busy schedule, yet detailed enough to return to when it was time to implement. The module sizes were just right—not overwhelming, but packed with valuable insights. ​​​I’m so glad I did this course—it’s great value and well worth it!”

Gabriella Schiftan
Managing Director
​Moving Healthcare

"This course helped me consolidate everything I’ve learned, reinforce key business principles, and introduce new ways of thinking. I loved having structured content I could revisit and implement at my own pace. The group discussions were great for bouncing ideas, and Shane’s guidance was practical, no-nonsense, and exactly what I needed at this stage of my career."

Jane Grey
Director
Queanbeyan Physiotherapy Centre ​

"My individual mentoring sessions with Shane over the past year have helped my practice grow from a solo operation to a small team of five. When I have felt out of my depth, he has helped me navigate the issues with a personalised and collaborative approach that has respected and honoured my own personal values and business vision. Shane’s mentoring services have been invaluable to my personal growth in leadership and in the expansion of my business."

Portrait of Samantha King.
Samantha King
Physiotherapist
Portrait of Samantha King.

"I’ve had the privilege of working closely with Shane for over six years—from our early days as partners at Life Ready to seeking his advice just last week. Shane has always brought a unique perspective, combining strategic insight with a genuine care for growth. His guidance has been instrumental in helping me thrive, both professionally and personally."

Image of Leon Green.
Leon Green
Managing Executive
Life Ready Maribyrnong
Image of Leon Green.
Thought Leadership

FEATURED THINKING

From articles reshaping physiotherapy economics to frameworks that challenge outdated leadership models — here’s how I think about the future of allied health.

If you’re ready to move from survival to strategy, from chaos to clarity, from busy to intentional — let’s talk.

We’ve done the hard work, built the system and now we're ready to share it. Everything it takes to get the best and brightest people into your business. If you'd like to learn more, download our Recruitment Guide and let's get you started.