For physio clinic owners under $1M
A structured coaching program for physio owners who are working hard, growing a team, and still not seeing it properly reflected in their bank account.
If you’re doing roughly $30K–$80K a month, have at least one team member, and the revenue isn’t moving the way it should — this was built for you.
Program Format
6 months
Small group coaching with direct access to Shane.
Best Fit
$30K–$80K
Designed for physio clinics building toward stronger margins.
Core Outcome
Profit + Clarity
Better structure, better pricing, better team performance.
The problem
You became a physio because you’re good at it. But somewhere along the way, you became a business owner too — and nobody taught you that part.
So you did what most clinic owners do. You worked harder. More patients. Longer hours. You hired someone. Maybe two. You chased referrers. You ran ads. You did the things you were supposed to do.
And you’re still wondering where the money went.
The problem is not effort. You have plenty of that. The problem is that most clinic owners are trying to solve a structural business problem with more personal output.
Why most advice misses
Different market. Different workforce. Different expectations.
A lot of old advice still tells owners to track vanity metrics, push harder on KPIs, and manage staff like billing machines. That might create short-term compliance. It does not create a resilient clinic in 2026.
What actually works now is different.
It’s building a culture where people perform because they want to — not because they’re being watched. It’s knowing exactly which numbers matter and why. It’s understanding how to bring on a new grad and actually develop them rather than hoping they somehow figure it out.
And it’s knowing the three levers that move revenue in a physio practice under $1M — then pulling them in the right order.
Who this is
My name is Shane Guna.
I built a physio practice to seven figures in under two years — during a pandemic — and sold it while it was running under management.
I’m not teaching theory. I built the thing, ran the thing, and sold the thing. Since then I’ve helped clinic owners apply the same commercial framework — updated for the market, the workforce, and the economics of private practice right now.
The Profits Coaching Program is that framework. Built specifically for physio clinic owners. Not generic business advice repackaged for health.
The three levers
Inside Profits, you work through the three levers that drive sustainable revenue and margin in a sub-$1M clinic.
Not more patients. The right patients. Most clinic owners are chasing every referrer they can find and wondering why the results are inconsistent.
Ryan Taylor from Glide Physio cut his referral list down, focused on two GP clinics and two gyms, and turned one GP relationship from roughly one referral a week into seven to eight a month. Revenue moved from $50K to $70K in four months.
You want to pay your team well. But not at the expense of your margin. Most owners either overpay underperformers or underpay good people and lose them.
Inside Profits, you learn what each team member actually needs to bill for your wage model to make sense — and how to build accountability and empathy together rather than choosing one or the other.
Most physio owners haven’t raised prices because they’re not sure they can justify it. Usually the market is not the problem. Their own commercial certainty is.
Frank Romeo moved from around $40–45K a month to $55–60K after working through pricing, structure, and conviction inside Profits — with stronger retention and a clearer business model.
What owners are saying
“I’d never been through a growth period before and there was no one who had walked the walk at that particular moment I needed. Shane had literally done what I was trying to do. In four months we went from the early fifties to just under $70K a month. Well worth the risk — worth every single cent and then some.”
“"I needed to scale in a sustainable manner by bringing on therapists and training them well, putting in systems and processes to help them thrive. That was the big aspect for me — learning how to do that properly." ”
“I always had this block about making healthcare accessible and increasing fees. After working with Shane it’s helped us get closer to where it needs to be. And I’ve been able to raise those prices and sleep at night.”
The program
This is a working program, not passive content. You bring your real numbers, work through the material, and implement with Shane directly inside a room of clinic owners at the same stage.
This is for you if
This is not for you if
Common objections
“Now isn’t the right time.”
“I’m waiting until we hire someone first.”
“I’m not sure I can spend that much right now.”
Next cohort
The first step is a 15-minute alignment call with Shane. You’ll talk through where the clinic is right now, what is holding revenue back, and whether Profits is the right fit.
What happens next
If Profits is the right fit, you’ll talk next steps. If it isn’t, you’ll still leave with a clearer view of where to focus.